Orlando

WSB opens new office in Orlando, establishing strong roots in the southeast region

November 7, 2024

As the firm continues to nationally expand, WSB is prioritizing its investment in the southeast.

Orlando, FL — WSB, a rapidly-growing design and consulting firm, has opened a new office located at 6220 Hazeltine National Dr., Suite 116, Orlando, FL. This strategic move marks a pivotal moment in the firm’s nationwide expansion efforts, reflecting a commitment to growing roots in the vibrant Southeast.

The firm wants to emphasize its commitment to the local communities it serves. This location enhances the firm’s ability to provide exceptional services to clients in the region and strengthens its brand presence across the southeastern United States.

“Opening our office in Orlando is a crucial part of our national growth strategy,” said Chris Nolen, director of contract administration. “We are thrilled to extend our expertise and services to the region and look forward to strengthening our relationships with the local community.”

WSB is prioritizing the needs of the communities it serves while expanding brand awareness from coast to coast. The new Orlando office is a testament to the firm’s unwavering commitment to excellence and innovation.

The firm first entered the southeastern region in early 2024 after acquiring AE Engineering, a high-growth transportation infrastructure engineering firm based in Jacksonville. Since then, the firm continues to grow and supports projects nationwide. 

orion solar belt project

Orion Solar Belt Project: Powering the Future with Google’s Largest Solar Investment

October 23, 2024

We are excited to be part of the Orion Solar Belt project, a remarkable 900 MWdc solar power-plant that recently began commercial operations in Texas. Our team contributed to this project by conducting the survey and providing full civil, hydrology, and pile plan design for this initiative.

As Google’s largest solar energy investment to date, this project will power the company’s data centers in Ellis County, Texas, and plays a vital role in their commitment to achieving carbon-free energy by 2030.

Notably, this project included Google as a primary off-taker and complied with the domestic content provisions of the Inflation Reduction Act, enabling them to secure an additional 10% investment tax credit. It utilized 1.3 million American-made solar modules from First Solar, domestic steel from Gerdau Steel in Midlothian, Texas, and components from Nextracker Inc., predominantly produced in the U.S.

For more information, visit: https://www.msn.com/en-us/money/companies/google-backed-orion-solar-belt-farm-opens-in-the-us/ar-AA1sDOXm

AEC industry marketing strategies

It’s time to let this marketing relic die

By moving beyond outdated tools, we can foster more meaningful connections, better demonstrate our capabilities, and evolve with the needs of our clients.

October 3, 2024
By Val Brennan, Director of Marketing, WSB

Published by Zweig in the September issue of The Zweig Letter. TZL 1552 (web) (flippingbook.com)

In the dynamic realm of the architecture, engineering, and construction industry, marketing strategies are pivotal for securing client trust and business sustainability. However, traditional methods such as the one-pager are rapidly losing their effectiveness. The one pager, once a staple in marketing toolkits, now represents an outdated approach that can potentially limit a firm’s market perception and success.

The service-first conundrum. For decades, one-pagers have been the go-to marketing material, typically leading with a detailed list of services. This method, while straightforward, inherently restricts a firm’s narrative to a narrow scope. Clients, especially in the AEC sector, look for partners, not just service providers. When we lead with services, we risk being pigeonholed, recognized only for specific capabilities rather than as a comprehensive solution provider. This not only diminishes our appeal but also caps our potential engagements.

A crutch for the sales-averse. Sales is an art, particularly in technical fields where the nuances of services are complex and varied. The reliance on one-pagers has inadvertently become a security blanket for those uncomfortable with direct selling. This trend is counterproductive. While a one-pager can neatly summarize a service, it cannot replace the human element crucial in sales – empathy, adaptability, and the ability to engage. By over-relying on these documents, we prevent our staff from fully developing these essential skills, ultimately impacting our firm’s ability to connect and resonate with potential clients.

Misaligned meeting approaches. The most strategic error with one-pagers is their tendency to dictate the flow of client meetings. Successful client interactions are not about inundating prospects with prepackaged information but about listening – understanding their challenges and tailoring our dialogue to address these issues. A one-pager encourages a monologue when the need of the hour is a dialogue. It is imperative that we shift our approach to one that prioritizes listening, thus fostering a more consultative and client-centric relationship.

A strategic shift in approach. Transitioning from the one-pager mentality involves a strategic overhaul. We start by setting clear goals and identifying our target audiences. From there, we develop key messages that resonate deeply with these groups. Only then do we select the appropriate tactics. This comprehensive strategy allows us to utilize the full spectrum of marketing and sales tools at our disposal, effectively moving our clients and prospects to action. By adopting this holistic approach, we ensure that all communications are purpose-driven and tailored, maximizing impact and engagement.

Let the one-pager die. The death of the one-pager is not an end but a beginning – an opportunity to innovate our approach to marketing and client engagement in the AEC industry. By moving beyond these outdated tools, we can foster more meaningful connections, demonstrate our full spectrum of capabilities, and, most importantly, evolve alongside the needs of our clients.

“For decades, one-pagers have been the go-to marketing material, typically leading with a detailed list of services. This method, while straightforward, inherently restricts a firm’s narrative to a narrow scope. Clients, especially in the AEC sector, look for partners, not just service providers.”

In the era of holistic service and partnership, listening and personalized engagement are the keys to unlocking true business potential.

Val, Director of Marketing at WSB, brings over 15 years of experience in shaping and executing comprehensive marketing and communications strategies. Her expertise lies in her ability to develop strategic plans that resonate across the company. Renowned for her authentic and user-centric approach, Val collaborates effectively with clients to elevate brand experiences and boost service performance. She consistently sets benchmarks in strategic communications, with a meticulous attention to detail that ensures every initiative connects deeply with its intended audience.

Val Brennan
engineering and consulting

WSB promotes Kelly Selman to oversee the firm’s Texas transportation and construction engineering and inspection efforts

October 2, 2024

As senior vice president, Selman will lead WSB’s transportation and construction engineering and inspection divisions in Texas

Melissa, Texas – Engineering and consulting firm WSB announced today that Kelly Selman has been promoted to senior vice president of Texas. Selman, who previously led WSB’s transportation efforts throughout Texas, will now oversee and manage both the transportation and construction engineering and inspection (CE&I) divisions.

As senior vice president of Texas, Selman will oversee the firm’s growing portfolio of public and private transportation and construction clients. His role aims to strengthen and expand the firm’s transportation and CE&I services and solutions throughout the state. For years, WSB has been delivering engineering services in Texas, but the elevated role for Selman will help to support the fast growth within the region, strengthen existing and new client relationships, and build on the firm’s local expertise.   

“In 2023, we gained an industry infrastructure leader in Kelly Selman,” said Jon Chiglo, chief operating officer at WSB. “The experience, leadership and drive that Kelly brings to WSB has quickly enhanced our offerings in Texas. I am confident that Kelly will elevate our CE&I services in Texas and lead our strong teams.

Selman took on the role of vice president of transportation at WSB in 2023, concentrating his efforts on addressing the state’s infrastructure needs. Prior to joining WSB, Selman spent nearly six years at EST as Texas regional manager and 32 years at the Texas Department of Transportation (TxDOT) in a variety of roles including area engineer, director of operations, director of TP&D, and district engineer of Dallas.

“WSB is advancing our industry and changing the way we deliver for our clients,” said Selman “This is the perfect opportunity to take our expertise in 3D design in Texas.  I’m thrilled to be leading these two key areas for WSB and I’m excited to support more clients across the state.”

As division lead for the firm’s transportation and CE&I teams in Texas, Selman will oversee WSB’s bridges and structures, roadway design, traffic engineering, transportation planning, right of way, transit planning and intelligent transportation systems, construction management, survey, materials testing services and more.

Selman is replacing Brad Martin, vice president of construction at WSB.  Martin retired on September 27. “On behalf of WSB, I would like to thank Brad Martin for his commitment, leadership and contributions to our firm,” said Bret Weiss, president and CEO at WSB.  “From the moment he joined WSB, he was a dedicated leader to our staff and a committed consultant to all our clients.  On behalf of all our staff and leadership, we wish Brad nothing but the best in retirement.”

Arkansas office

WSB invests in Arkansas office, elevating training and evaluation standards

September 27, 2024

The firm announces a new office in the state to better support communities in the region.

Conway, Ark. – Fast-growing design and consulting firm WSB today announced the opening of a new office located at 1335 Covington Pk Dr, Conway, AR 72034. This facility is set to serve as a hub for advanced training and operator qualification (OQ) of third-party contractors, underscoring WSB’s commitment to enhancing service quality and safety in pipeline operations across the state.

The new facility will primarily focus on the specialized training and evaluation of fusion processes essential in polyethylene (PE) pipe installations — a critical component in modern pipeline infrastructure. The facility is equipped to conduct comprehensive training on a variety of techniques such as manual butt fusion, hydraulic butt fusion, socket fusion and the use of electro fusion tees and couplings. This hands-on approach ensures that third-party contractors across Arkansas are well-versed in pipeline construction and maintenance techniques.

Beyond third-party contractor evaluation, the new space is designed to better support how the firm’s inspection staff are trained and evaluated. Moving away from traditional computer-based knowledge assessments, the facility features workstations that simulate real-life scenarios. This practical training environment allows staff to sharpen their skills effectively, ensuring they are well-equipped to uphold and surpass the stringent standards required in pipeline inspection and safety.

“This space represents a transformative leap in our training capabilities,” said Rick Bradway, distribution utility inspector. As master evaluator, Bradway will be critical in overseeing the facility. “By simulating real-world scenarios, we can ensure our staff not only meet but exceed the rigorous standards required in our industry today. It’s about building a future-ready workforce that can tackle any challenge with confidence.”

The establishment also reaffirms its long-term commitment to the Arkansas community. WSB has worked on several projects throughout Arkansas since 2020. Investing in this region allows expanded service offerings in more than 50 complementary areas to better contribute to the state’s infrastructural development.

transportation Texas

Q&A with Kelly Selman | VP of Transportation

September 26, 2024

Kelly Selman

Kelly is Vice President of Transportation and supports efforts in the Texas region. Kelly has over 37 years of innovative transportation experience and has completed a successful 32-year career with the Texas Department of Transportation. Before retiring from TxDOT, he was the Dallas District Engineer responsible for a $32 billion portfolio of transportation projects.

Q: What makes you excited about joining WSB?

I am thrilled to join WSB and be part of a growing business. It is an exciting and challenging journey to be a part of. Starting from scratch and growing into a national business is a rewarding experience. It means more to see us at the national level, and I look forward to facing the many challenges that come with it. Part of being curious is taking everything in, the good and the bad and in business, that is what you see. Through adversity we learn and can take that knowledge and expand to new markets. Through a steadfast commitment to quality, our team of experts work with many communities across the U.S. to bring their projects to life.  It’s a rewarding experience.

Q: What makes WSB different than other Architecture, Engineering, Construction (AEC) companies?

WSB’s curiosity and commitment to continuously improving the way we do things is what makes WSB different from other AEC firms. WSB could do the same thing day-in and day-out, but we are always looking for opportunities to improve upon and expand our service offerings to best serve our clients, both today and in the future.

Q: What are the benefits of being a consultant engineer?

I joined WSB’s leadership team when our former firm, EST, joined WSB. WSB is structured to support growth and when you are expanding across the nation, that is one of the most important factors in a business. We have a lot more work and the teams we have in place will sustain us and allows us to meet necessary infrastructure needs for many communities.

WSB has good systems in place to support the many partner services we have. We can collaborate and rely on one another. These systems emphasize training and technology to help track projects and succeed in project delivery. Sometimes companies don’t have those opportunities, and it can make it challenging to complete work.

We have positioned WSB as an industry leader through our abilities and commitment to technology expertise.

Q: What makes WSB the best fit to manage Texas’ growing transportation needs?

WSB is the best fit to manage Texas’ growing transportation needs because of our experience. We bring the best talent to WSB. In addition, we often recruit engineers that have DOT experience. Prior to my current role, I was the district engineer at the Texas Department of Transportation (TxDOT). Several of my other partners had similar roles at DOTs, and now serve in a leadership roles at WSB. This allows us to have a strong understanding of how the DOT works and the structure they use which puts us at an advantage because we know how to manage potential problems. The experience we bring from our design team and the technology we use sets us apart and allows us to manage the growing transportation needs.

Q: You’ve worked in the AEC industry for many years, how has your experience informed how you approach your role at WSB?

Although I have been retired from TxDOT for six years, I have had almost every job at TxDOT. I worked my way through the organization from the ground up and now when I am approaching a set of plans to produce, having that engineer and design experience helps me mentor our younger staff. We have great talent on our team, that is always a plus, but sometimes they don’t have the hands-on experience, and I can help with that. My background and perspective help me explain the importance of putting a project together and showing how it will work not just using computers and technology but at the construction site.

Being able to pass down this knowledge to our younger staff and letting them learn how serious a change order can be to our clients and a set of plans will help our business rise above our competitors. I always tell my staff you don’t want to pretend to know what you are doing, you want to know what you are doing and if you don’t, ask for help.

Q: What do you wish clients knew about WSB and/or your role?

Clients should know that WSB has a tremendous number of resources at a national level, we can assist more communities and face adversity head on. For example, we have a strong survey team which differentiates us from other companies. We will continue establishing WSB both locally and nationally, and clients will see the quality we are producing in each community we work in.

Q: Where do you see the future of North Texas transportation?

There is an unbelievable amount of growth in the future of North Texas transportation. It doesn’t seem to be slowing down anytime soon.

WSB’s curiosity and commitment to continuously improving the way we do things is what makes WSB different from other AEC firms.

We are in a great place with the surrounding counties, and they are all experiencing growth.

When there is growth there are going to be infrastructure projects.

When you look at TxDOT and the $10 billion portfolio projects over a ten-year timeline, the opportunities are substantial. There is an incredible amount of work and there will be opportunities for design projects and construction oversight to assist with.

Cities are growing and we have opportunities to support their infrastructure needs as well. We are well positioned in our communities, and we continue to grow along with them.

Q: What is your favorite part about leading the North Texas transportation team?

My favorite part is teaching young staff and passing along lessons learned. When you see the staff, you are working alongside develop and grow, you feel good about what you are passing down. They are continuing the legacy of supporting counties and the communities we serve. We have partnerships win the community, the state and the county and we want to make an impact. I like the fact that I can look back on what I have done and what I have taught as a leader and know that I was a part of something bigger. Passing down knowledge to the younger generation and knowing that they will only improve on it from when you were in charge is what is most important.

solving water issues

From the Great Lakes to the Gulf of Mexico: Solving Water Issues

September 19, 2024
By Karla Lopez, Senior Graduate Engineer, WSB

Creating Sustainable solutions for diverse environmental conditions.

From daily life to supply chains and beyond, water plays a key role in our world, especially in Texas. In the Lone Star State scarcity like droughts is a common issue in some areas, and more regular rainfall is quite common in others. Comparatively, states like Minnesota far more regularly experience flooding from heavy rains or snowfall which require different ideas and solutions for water management.

Water Allocation and Project Resiliency

Water resource management is critical for every city, especially in arid climates like Texas. Ensuring infrastructure can withstand inclement weather while following natural drainage paths is key. As engineers, we strive to design and implement drainage systems to collect and convey stormwater runoff to minimize the likelihood and impact of floods on communities, infrastructure and properties. Initial project planning includes improvising and adjusting the land around the site while attempting to mimic the existing natural drainage pattern using storm drains and other techniques However, a lack of proper infrastructure can inhibit proper drainage systems.

When infrastructure development begins it requires copious amounts of planning. First, surveying is required to ensure the infrastructure is not being built in a floodplain zone. Maps from the Federal Emergency Management Agency (FEMA) and other agencies are used to model existing water levels as a metric for the new project to prevent an increase in flooding. One of the primary goals in using these maps is to ensure that the project does not increase the previous amounts of water discharge. Caution must be taken to prevent increases in water quantities at any construction site. Additionally, in areas like Texas, the infrastructure needs to withstand natural disasters like hurricanes, tornadoes and coastal flooding.

Improving Water Quality

Infrastructure is only one facet of the issues different communities face. Water purification is a key component of water management, especially when dealing with dirty water. Before collected water is discharged into a river or lake, it goes through different cleaning processes, like filtration ponds, rain gardens and more. Some communities may have proper drainage systems but may not have up-to-date purification systems. This can lead to disparities in the quality of water between different communities.

Differing Climates from State to State

In making state to state comparisons, projects in Texas and Minnesota must work with regulations in both states. Texas is under near-constant threat of a lengthy dry season due to the heat and rare rains. Texas relies heavily on groundwater resources, but due to water scarcity and drought problems the state is facing, the groundwater is depleting. Thus, the regulations in Texas are not as strict as Minnesota’s rules, but that is a double-edged sword. Less regulations can lead to more pollution of water or greater deterioration while more regulation in Minnesota requires far more planning and permitting which slows down projects.

Minnesota, meanwhile, manages the threat of flooding, requiring a thoughtful approach to drainage. There is heavy reliance on watershed assessments which are taken incredibly seriously, especially with the massive number of lakes in the state. Exceptional care is taken to prevent the Land of 10,000 Lakes from becoming polluted due to old or malfunctioning infrastructure.

Tackling Water Issues from Rains to Droughts

Engineering and water management is both an art and a science that requires a careful approach to account for a variety of factors. This is true whether a project is being built to withstand a hurricane or ensuring a project does not cause heavy snowfall to flood neighboring homes. The United States makes up a wide variety of climates with an equally wide variety of potential water related issues that need to be navigated. Like with the varying communities in Texas, all construction projects need to be treated with care whether facing droughts or heavy rains or somewhere else in between.

Karla brings a wealth of experience in environmental engineering and climate resilience to her role as a Senior Graduate Engineer at WSB. Prior to joining the team, she was a research fellow at the NOAA Center for Earth System Sciences and Remote Sensing Technologies (CESSRST) and an intern at Duke Energy focusing on environmental compliance. Her work has consistently centered around supporting community resilience, particularly for underserved communities, through advanced hydrology, hydraulics, and water quality modeling. Karla’s unique approach combines social sciences with engineering to enhance the quality of life in local communities, reflecting her deep commitment to integrating technical expertise with community needs.

EPA grant funding

Major Milestone Achieved in EPA Grant Funding

September 18, 2024

WSB’s Sustainability Division has successfully helped secure $5 million in EPA grant funding for the St. Croix Chippewa Indians of Wisconsin. This funding will enhance building efficiency, develop and install 1MW of solar electricity infrastructure and increase local workforce capacity for renewable energy on Tribal lands.

The application, developed in collaboration with the Tribe’s Grants Administrator, was selected as one of 33 recipients from a competitive pool of over 100 applications. This success highlights the comprehensive and compelling nature of the proposal, which demonstrated significant potential for advancing the Tribe’s goals of energy sovereignty and reducing negative environmental impacts.

The funding is expected to open new possibilities for the Tribe. WSB looks forward to supporting future Tribal clients in their pursuit of sustainability goals.

For more details on the grant awards, please visit the EPA’s official announcement.

North Dakota

From Coast to Plains: WSB’s Commitment to North Dakota’s Future

September 12, 2024
By Anthony Sommerfeld, PE, Project Manager, WSB

In a nation as vast as ours, understanding and addressing the unique needs of every community is a formidable challenge. In North Dakota we face challenges with aging infrastructure and managing urban growth while preserving our rural landscape. It requires a blend of broad national experience with a deep, personal appreciation of local nuances. As WSB invests in our municipal service offerings in North Dakota, we bring with us a commitment that is twofold – leveraging our national knowledge to empower local communities, while rooting our efforts deeply in the local culture and needs.

Embracing our Local Roots

We understand that the heart of North Dakota isn’t just found in its expansive plains or the rugged badlands, but in the spirit of the people who call it home. As we continue to grow our presence in Fargo and Bismarck, our goal is to intertwine WSB’s comprehensive expertise with North Dakota’s local ethos. Our investment is not just about growing our firm, but about nurturing the communities we serve with tailored solutions that respect their heritage and ambitions.

A Personal Connection with Professional Depth

Choosing WSB means opting for a partner who not only offers a wide array of services but understands why each project matters on a personal level. Our decision to deepen our roots in North Dakota stems from a recognition of the state’s burgeoning potential and the unique challenges faced by its communities. Our engineers and professionals, many of whom hail from the region, bring with them not just technical expertise, but a personal investment in the community’s growth and well-being.

Understanding and Integrating into North Dakota’s Social Fabric

WSB’s approach is heavily anchored in the understanding that local insights lead to more sustainable and accepted solutions. Our team members, many of whom grew up in the very communities they now serve, bring a nuanced understanding of what it means to live and work in North Dakota. This intrinsic knowledge guides our projects, ensuring they not only address infrastructural needs but also enhance the community’s way of life.

The WSB Advantage

With WSB, communities across North Dakota can access a spectrum of services tailored to their unique environmental, economic, and social landscapes. From infrastructure engineering to environmental consulting, our offerings are designed to advance local priorities with national-level expertise. Now is an opportune time for local leaders to explore what a partnership with WSB could mean for their community’s future.

As we invest in North Dakota, our commitment is clear: to deliver not just projects, but progress. To not just work in North Dakota, but to work with North Dakota, understanding its heart, and enhancing its communities with every project we undertake.

Connect with Us at the North Dakota League of Cities Conference

We’re thrilled to announce that WSB will be participating in the upcoming North Dakota League of Cities Conference. Come find us at booth #44, where we’re eager to engage with you. I’m looking forward to exploring the unique challenges your community faces and discussing how we can tailor our support to meet your future needs.

Anthony Sommerfeld is a Professional Engineer specializing in municipal engineering, with over a decade of experience in design and construction. Throughout his career, Anthony has played a pivotal role in master planning and leading design teams for both new developments and reconstruction projects. His approach to each project combines innovation with goal-oriented perspective, and consistently seeking effective solutions. Anthony’s dedication and skill in managing complex projects have made him a valuable leader in the engineering community.

colorado municipal

WSB hires Shawn Poe, strengthening leadership in Colorado

September 4, 2024
Poe’s leadership will solidify the firm’s municipal service offerings in the Colorado/California region.

Denver, Colo. – Fast-growing firm WSB today announced the hiring of Shawn Poe. Based out of the firm’s Denver office, Poe has been strategically selected as director of municipal services to strengthen the service offering across the firm.

Shawn Poe

In this role, Poe will lead the firm’s efforts in expanding services to municipalities in Colorado. He will grow and strengthen relationships with public agencies not only in the state of Colorado, but in regions Shawn is familiar with and WSB supports.

“I was looking for an opportunity to grow with a firm, and WSB perfectly aligned,” said Poe. “I was drawn in by how visionary the firm is, and I value building relationships and supporting communities. I look forward to bringing my experience to WSB to build what’s next in infrastructure.”

Poe comes to WSB with nearly 30 years of experience in the public and private sectors in both Colorado and Texas. Throughout his career, he has supported communities across the nation as a city engineer and a director of public works. His involvement in professional organizations, including his role as a former president of the APWA Texas Chapter and current role on the board of the APWA Colorado Chapter, make him an asset to WSB.

“Shawn’s experience is going to directly benefit our clients,” said Monica Heil, vice president of municipal services. “He can advocate for and understand the needs of our public infrastructure. Shawn’s guidance will expand our services in the Colorado municipal market, allowing us to most efficiently and effectively support communities.”

The firm first entered the Colorado market in 2017. After recent acquisitions, WSB continues to grow nationally, expanding service offerings and building relationships with communities from coast-to-coast.