At WSB, sustainability simultaneously advances economic, social, and environmental outcomes, thereby meeting the needs of current and future generations. Each aspect – economic, social and environmental – is like a leg on a three-legged stool. If one leg is shorter or weaker than another, the stool is not stable. No part of the stool exists in a silo, but instead is connected as a system to serve any number of purposes.

Modern sustainability is key to finding opportunities in 21st-century challenges like waste generation, soil, air, and water pollution, and a limited supply of resources. Stakeholders are working on each challenge by designing and piloting new approaches. Community needs constantly change and often involve complex infrastructure challenges that span many systems. For example, every community requires transportation systems, sewage, water, and electric systems for quality of life.

Communities can start or scale up today, toppling the barriers to sustainability and reaping the benefits, which include cost and risk reduction, access to new markets, providing cost-effective products and services to meet consumer demand, attracting businesses and top talent to your region or company, keeping communities healthy and creating economic development.  Through innovation and collaboration, maintaining each leg of sustainability- economic, social and environmental- communities are prepared to meet the needs of people now, and people tomorrow.

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