Economic Development

Benefits of Industrial Parks for Communities

October 15, 2024
By Kim Lindquist, Director of Community Planning & Economic Development, WSB

Industrial parks serve as vital engines for economic growth and development within local communities. By concentrating manufacturing and industrial activities within a designated area, cities and towns can better manage resources, isolate transportation impacts, and promote innovation. These industrial zones facilitate the clustering of businesses, which can lead to increased utility efficiency, reduced transportation costs, and the fostering of symbiotic relationships among companies. Moreover, industrial parks can attract additional investments, create employment opportunities, and stimulate local economies through increased demand for retail commercial services and housing.

Effective planning of industrial parks is crucial to maximize their benefits. City planners should conduct comprehensive feasibility studies to identify suitable locations, considering factors such as proximity to transportation hubs, availability of utilities, infrastructure capacity, and potential environmental impact. Zoning regulations need to be tailored to accommodate the specific requirements of industrial activities while ensuring the surrounding communities are protected from potential nuisances. Additionally, incorporating green spaces and sustainable practices can enhance the environmental and social appeal of these areas, making them more attractive to businesses, workers, and nearby neighbors.

Initiation and development of successful industrial parks requires a multi-faceted approach. Cities may consider offering incentives such as tax increment financing, abatements, or streamlined permitting processes to attract businesses. Collaborating with universities and vocational institutions can also drive innovation, attract start-up business prospects and provide a skilled workforce tailored to the needs of the industrial sector. Public-private partnerships can play a crucial role in financing and managing these projects, ensuring that both public interests and private sector expertise are leveraged effectively. Moreover, community engagement is essential to address any concerns and ensure that the development aligns with the broader goals of the city’s residents.

WSB staff can provide valuable assistance in the planning and development of industrial parks. Our team of experts brings a wealth of experience in community planning, economic development, and environmental sustainability. We offer comprehensive services, from initial feasibility studies and site selection to master planning and project management. By partnering with WSB, cities can ensure that their industrial park projects are executed efficiently, sustainably, and in alignment with their long-term economic and community goals. Our commitment to innovation and excellence ensures that we deliver tailored solutions that meet the unique needs of each city we work with.

Making Public Infrastructure a Catalyst for Economic Development and Community Prosperity

February 6, 2024

By Jay Kennedy, Vice President, WSB

In the vast landscape of economic development, one key piece often remains hidden in plain sight: infrastructure. It’s not just about building roads and bridges; it’s about constructing the foundation for thriving communities and enticing businesses to bring jobs and investment.

Communities that invest in infrastructure with an eye to the future ensure they are the place that people and businesses want to be. Infrastructure is the lifeline that sustains economic progress. From utilities to public transportation to drinking water facilities, when these essential components are robust, designed with intention to the future and well-maintained, they create a fertile ground for businesses and communities to thrive.

Communicating with Businesses & Planning for the Future

The ‘build it and they will come’ approach, although powerful, isn’t the sole ingredient for sustainable growth. Communities need to actively engage with businesses and create an environment that welcomes investment.

Businesses looking for a community in which to invest can bring millions, sometimes even billions of dollars with them. Effective communication between communities and businesses is critical when it comes to infrastructure development. When local leaders say, “we are open for business,” they need the infrastructure and planning to back it up. 

When communities have plans that account for future development, population growth and supporting infrastructure, businesses can see a vision of why they should place their investment in that community.  

Relieving Infrastructure Stress & New Opportunities

There are also situations where upgrades and redesign can alleviate pressure on existing infrastructure and open new opportunities. Improving efficiency in public transportation and redirecting traffic from small community roads to major roadways, for example, can benefit both residents and local businesses. What starts off as one project opens the door for developers wanting to be a part of an up-and-coming area.

As infrastructure pressure is relieved and economic growth continues, it is critical to have a dedicated team that can manage an expanding community. It sends the message that the community is dedicated to growth, attracting even more investment.   

The Ideal Community: Balancing Residential and Commercial Zones

An ideal community strikes a balance between residential and commercial land uses, as well as public spaces. People prefer to live close to work and amenities. A blend of both residential and commercial spaces not only enhances convenience for residents but also attracts businesses looking for a customer base and workforce in proximity.

Collaborating Across the State and Region

Cities looking at their long-term community plans must ensure they also align with county-level planning and broader regional plans. Cooperation and coordination among various levels of government means that an infrastructure project is not operating in a silo, but instead part of a larger plan to drive people and businesses to the region.

How WSB Can Help

In Texas and beyond, the success of public infrastructure projects and planning is driving economic development. WSB is playing a pivotal role in communities throughout Texas, where expertise in smart infrastructure planning and execution has significantly reduced stress on resources while actively attracting businesses to the area.

WSB’s team can help with everything from community planning to public engagement to designing major infrastructure projects and more. We can help your community find ways to bolster economic growth and build infrastructure that fosters the long-term success of your community and region. 

The Power of Partnerships in Economic Development

COLLABORATING TO SUPPORT THE NEXT BIG ECONOMIC DRIVER.

By Kim Lindquist, Director of Community Planning & Economic Development, WSB

Partnership is critical to successful economic development. Whether it’s working with cities, counties, private utility companies, developers or other private and public sector stakeholders, finding ways to share information, resources, collaborate and unite around a project ensures communities are ready and able to fully capitalize on development opportunities.

THE BENEFITS OF BUSINESS ATTRACTION

Over the past decade, we’ve seen more economic development projects target Minnesota communities, but turnaround time from the request for information (RFI) to final selection of a site often means stakeholders must be prepared to respond quickly. These projects can bring in new goodpaying jobs, improved quality of life for residents, a larger tax base and numerous other amenities and benefits, making them attractive to community members and local leaders alike. But without full stakeholder engagement in economic development planning, communities may miss their opportunity to secure an advantageous project.

BUILDING THE RIGHT TEAM

A great example of the power of partnerships in economic development is a major data center that was pursued by the city of Lino Lakes, MN. When the RFI was released, local leaders were interested in securing the project to grow jobs, tax revenue and opportunities for their residents. However, the information needed for the RFI was not easily accessible or in one place – and the turnaround time was tight. WSB joined in the effort, tapping into our relationships with partners that included city officials, Greater MSP, Anoka County and Great River Energy to compile the required data.

While the city ultimately lost out on the project, that doesn’t mean it was a failure. Instead, thanks to our collaborative efforts, there is now a site in Lino Lakes that is shovel ready, and the city can explore and pursue additional projects. Furthermore, building and maintaining these partnerships for potential projects down the road can have a huge impact on a community securing the right economic development opportunity when it arises.

MEETING THE NEEDS OF A COMMUNITY

Also important to consider, is that even if a project sounds good on paper, if it doesn’t meet the needs of the community, then it’s of little value. Diverse viewpoints and organizations bring a variety of perspectives to the table, which is key to ensuring maximum gain from a project as well as public support. Whether it’s repurposing a building or piece of land, constructing new housing to meet growing demand or restructuring zoning ordinances to attract significant investment, the bigger and more complex the project, the more nuances there are to consider. More collaboration can foster positive public opinion, better anticipate and overcome obstacles, correctly identify the needs of the community and secure the best possible outcome to promote growth and prosperity.

From strategic planning to final implementation, collaboration is key to the success of any economic development initiative. Our goal in every economic development project at WSB is to make the process seamless for our external and internal partners. We build and nurture meaningful relationships that benefit communities and people across Minnesota, Texas, Colorado, Arkansas and North Dakota, and it’s rewarding to see those efforts come together through the power of partnerships.

The Benefits of Supporting Staff with Consultants

Preparing for and planning staffing support and resources at the local level is crucial to ensuring that the needs of the community are met, and statutory timelines adhered to. Sometimes, internal team members do not have the capacity to handle all the workload. Busy seasons, staff turnover, leaves of absence and unexpected challenges or needs arise that can throw a wrench in original staff and workload plans. In these instances, a consulting partner can be helpful to maintaining a high level of service while staying within budget and resource constraints. Here are four reasons to consider professional consultants to help augment your staff’s capacity:

Scalable

Unlike a full-time staffer, a consultant can be there for you as much or as little as you need. This gives you the ability to scale the level of service depending on your busy times or when your staff are unavailable. A consulting team can quickly adapt to your workload.

Cost-effective

Consultants offer many different pricing structures that can range from stable monthly retainers to on-call hourly services. One of the strengths of a consulting partner is the range of expertise levels. Matching expertise with the level of skill needed allows for flexibility in budgets. In addition, an outside consultant can also present other options for partners or creative resources that weren’t initially considered.

Team approach 

A team approach means that you have access to the expertise and resources of an entire consulting firm when issues or challenges arise. When partnerships are formed between public and private entities, you are hiring a team and not just an individual. There is always someone with the necessary experience when a question needs an answer, a problem needs to be solved or an application needs to be completed.

Always available 

With a consultant comes a deep bench of expertise. When someone isn’t available, you can rest assured that there is always someone available to attend meetings, field questions and review information in the event of a vacation or illness.

People often associate consultants with unnecessary expenses, but there are many cost-effective and creative ways that a consultant can actually reduce costs and help stretch budgets.

Conclusion

At WSB, we pride ourselves on having a team of expert staff dedicated to keeping communities running smoothly. Many of our team members have served in the public sector as City Engineers, Planners, Transportation Engineers, Directors of Public Works, among other public sector roles. Therefore, we know firsthand the challenges and opportunities local leaders experience. By leveraging our comprehensive expertise and deep understanding of the public sector, WSB stands ready to support your community’s needs efficiently and effectively.

WSB, Brooklyn Park & Brooklyn Center secure $150,000 grant

WSB assisted Brooklyn Park and Brooklyn Center in securing a Minnesota Department of Employment and Economic Development (DEED) Youth at Work Competitive Grant for a combined $150,000 in funding. The funding will be used for the cities’ collaborative workforce development program BrookLynk in 2020 and 2021. Directed by Brooklyn Center and Brooklyn Park, BrookLynk is a youth employment program dedicated to addressing the regional talent and workforce needs of the communities through a strategy that explicitly supports and invests in young people facing barriers to employment. The grant funding will assist in scaling the program to help train more youth to join the future workforce and build the talent pipeline.