Insights

WSB Celebrates Marketing Excellence

marketing awards

July 9, 2025

WSB has recently been honored with several prestigious awards and recognitions that highlight our commitment to innovation and excellence in marketing. These achievements are a testament to the incredible talent, creativity, and hard work of our entire team. 

Zweig Marketing Excellence Award 

WSB has proudly won a Zweig Marketing Excellence Award for our WSB Athletic Ambassadors campaign – Leveraging NIL Deals to Build Brand Awareness. This unique and innovative approach earned us 2nd place for Integrated Marketing. Zweig Group, the leading research, publishing, and advisory services resource for firms in the AEC industry, has recognized our efforts—making this award even more special.  

Finalists in the 2025 SMPS Marketing Communications Awards 

WSB is also excited to announce that we are finalists in FOUR categories for the 2025 SMPS Marketing Communications Awards! This marks our first time entering this program, and we are honored to be competing alongside some of the largest firms in the AEC industry. The categories in which we’re finalists are: 

  • Digital Brochure: WSB Digital Lifecycle 
  • Print Brochure: WSB Firm Overview 
  • Internal Newsletter: Year in Review 2023 
  • Advertising: Minnesota High School Partnership Ad and Commercial 

Winners for these categories will be announced in August at the SMPS National Conference.  

These achievements underscore WSB’s leadership and innovation in marketing within the AEC industry. We’re honored to be recognized with these prestigious awards, which highlight the impact of our creative campaigns and strategic initiatives. 

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